Reed's, Inc. Announces a New Partnership for Distribution in North Carolina

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LOS ANGELES, CA--(Marketwired - Feb 25, 2014) - Reed's, Inc. (NYSE MKT: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that it has partnered with Next Generation Beer Co. based in West Asheville, North Carolina, to distribute the full line of Reed's Ginger Brews, Virgil's Root Beers and all eight flavors of Reed's Culture Club Kombucha throughout the entire state of North Carolina. Next Generation Beer Co. is a unique full-service distributor of specialty craft beers brewed locally, regionally and nationally.

Chris Reed, Founder and Chief Executive Officer of Reed's, Inc., stated, "Our distribution build out continues across the country. Next Generation Beer Co. is committed to seeking out the most unique specialty craft brews, and our brands of premium craft sodas are the perfect fit with their distribution model. Next Generation's beginnings are founded in Asheville, a region with significant kombucha consumption, and now all eight flavors of our delicious Reed's Culture Club Kombucha will be available for distribution throughout the state of North Carolina in all retail channels."

About Next Generation Beer Co.
Next Generation Beer Co. was founded in 2009 with a goal of bringing great craft beer to North Carolina. We are family owned with a long heritage in the beer business. Our sole focus is great local, regional and national craft beer. We don't sell wine or stale imports. Our firm commitment to customer service and great brands has provided for rapid expansion throughout the entire state of North Carolina. Due to unprecedented growth, we recently expanded into a new 10,000 square foot facility that includes 2,500 square feet of cold storage... our fleet and number of dedicated hop hustlers gradually increases as we continue to grow as a company and seek out passionate craft beer retailers.

About Reed's, Inc.

Reed's, Inc. makes the top-selling natural sodas in the natural foods industry sold in over 13,000 natural food markets and supermarkets nationwide. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil's Root Beer product line, and the top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched Reed's Culture Club Kombucha line of organic live beverages. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams. In 2009, Reed's started producing private label natural beverages for select national chains. Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains.

For more information about Reed's, please visit the Company's website at: or call 800-99-REEDS.

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Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-K and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.