Reed's, Inc. Announces Expansion in Northern California With New Distributor Partnership

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LOS ANGELES, CA--(Marketwired - Feb 20, 2014) - Reed's, Inc. (NYSE MKT: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that it has partnered with Senuca Beverages, Inc., headquartered in North Highlands, California, to distribute the full line of Reed's Ginger Brews, Virgil's Root Beers and Reed's Culture Club Kombuchas throughout the greater Sacramento region.

Neal Cohane, Senior Vice President Sales and Marketing for Reed's, Inc., commented, "This partnership with Senuca Beverages will provide significant focus in all channels of business in one of the most developed natural foods markets in the country today. Senuca has a small, but aggressive, service-oriented sales force committed to expanding the Reed's brands in the region."

John Senuca, owner of Senuca Beverages, stated, "We are very excited about this new relationship with Reed's, and are very pleased to be offering such high quality, delicious tasting, premium craft sodas and kombuchas to our customers. The new addition of our refrigerated warehouse now gives us the capability to expand into the exciting kombucha category. This is the fastest growing segment in soft drinks today and we will be distributing the best-tasting kombuchas on the market today."

About Senuca Beverages
Senuca Beverages, Inc., founded by John Senuca in 2007, is a rapidly growing distributor offering continued expansion throughout a network of convenience and grocery stores in the greater Sacramento, California region. Senuca Beverages has a solid foothold in northern California, servicing 15 counties throughout the region: Sacramento, Placer, El Dorado, Nevada, Yuba, Sutter, Yolo, Butte, Solano, Colusa, Glenn, Tehama, Shasta, Plumas and Sierra counties.

About Reed's, Inc.
Reed's, Inc. makes the top-selling natural sodas in the natural foods industry sold in over 13,000 natural food markets and supermarkets nationwide. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil's Root Beer product line, and the top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched Reed's Culture Club Kombucha line of organic live beverages. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams. In 2009, Reed's started producing private label natural beverages for select national chains. Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains.

For more information about Reed's, please visit the Company's website at: or call 800-99-REEDS.

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Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-K and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.