Reed's, Inc. Announces Six Flavors of Reed's Culture Club Kombucha Soon Available at Safeway Inc.

Reed's Kombucha Expands Presence Into Four Divisions of Safeway to Start

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LOS ANGELES, CA--(Marketwired - Feb 13, 2014) - Reed's, Inc. (NYSE MKT: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that Safeway Inc. (NYSE: SWY) has agreed to begin carrying six flavors of Reed's Culture Club Kombucha; Hibiscus Ginger Grapefruit, Lemon Ginger Raspberry, Passion Ginger Mango, Goji Ginger, Coconut Water Lime and Cabernet Grape in select stores in four of Safeway's divisions. Reed's Culture Club will be available in the Eastern US, TX, Denver and Phoenix divisions of Safeway initially. Reed's expects rollout into the new innovative Safeway 'ultra-premium juice set' to begin shortly and will gain entry into 250+ stores to start, with more to follow.

Chris Reed, Founder and CEO of Reed's Inc. stated, "Culture Club Kombucha presence continues to expand across the US as evidenced with this outstanding exposure at Safeway Inc. We are extremely excited to be growing our distribution presence with one the largest supermarket retailers in the country. We now have the ability to direct consumers nationwide to six of the most refreshing and best tasting kombucha's being crafted today. We look forward to continuing to strengthen our partnership with Safeway and gaining access into all of their banners."

About Safeway Inc. 

Safeway Inc. is one of the largest food and drug retailers in North America. As of September 7, 2013, the company operated 1,406 stores in the Western, Southwestern, Rocky Mountain, and Mid-Atlantic regions of the United States and 223 in Western Canada. In June 2013, Safeway announced the sale of its Canadian operations for C$5.8 billion. Safeway owns 73% of Blackhawk Network Holdings Inc. (NASDAQ: HAWK), its gift and prepaid card subsidiary, which completed its IPO in April 2013. Safeway also holds a 49% interest in Casa Ley, S.A. de C.V., a food and general merchandise retailer with 195 stores in western Mexico.

About Reed's, Inc.

Reed's, Inc. makes the top-selling natural sodas in the natural foods industry sold in over 13,000 natural food markets and supermarkets nationwide. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil's Root Beer product line, and the top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched Reed's Culture Club Kombucha line of organic live beverages. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams. In 2009, Reed's started producing private label natural beverages for select national chains. Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains.

For more information about Reed's, please visit the Company's website at: or call 800-99-REEDS.

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Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-K and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.