Reed's, Inc. Announces Sponsorship of the Largest Surf competition in the World: the VANS US Open of Surfing in Huntington Beach, California

VANS US Open of Surfing Is Held Annually and Witnesses Over 100,000 Attendees Daily Throughout the Week-Long Event

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LOS ANGELES, CA--(Marketwired - Jul 29, 2014) - Reed's, Inc. (NYSE MKT: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that it was invited to sponsor the VANS US Open of Surfing, underway in Huntington Beach, California. Reed's Ginger Brew, Virgil's Root Beer, and Reed's Butterscotch Beer are featured in the Event VIP Skybox and Media Hospitality Pavilion, as well as the Surf & Skate Athlete pavilions. The event kicked off last weekend and runs through Sunday August 3, 2014. 

Chris Reed, Founder and CEO of Reed's, Inc., stated, "The US Open of Surfing reached out to us to form a partnership and this is another marketing milestone for the Reed's brand. The strength of Reed's as the number one soda in the premium, craft, natural soft drink channel positions our brand for significant marketing opportunities in the right arenas. The demographic of both attendees and athletes at this event is the perfect fit with the Reed's brand... young, hip, living healthy lifestyles. Today's young athletes are trendsetters and are seeking out healthier alternatives to the 'same old, same old'... Reed's and Virgil's fills the void that other typical carbonated soft drinks are not capable of fulfilling." 

About VANS US Open of Surfing
The Vans US Open of Surfing is the largest surf competition in the world and brings together top surfers from around the world for a week-long, family-friendly, sporting competition. Surfing Competition includes: World's top surfers and world's largest surfing contest, Men's ASP Prime, Women's World Championship Tour, Men's and Women's Junior Pro (ASP Grade 4), Vans Joel Tudor Duct Tape Invitational. Additionally, there is theVan Doren Skate Competition and the Van Doren BMX Invitational For more information, including a detailed daily schedule of events, go to

About Reed's, Inc.
Reed's, Inc. makes the top-selling natural sodas in the natural foods industry and is sold in over 15,000 natural and mainstream supermarkets nationwide. In addition, Reed's products are sold through specialty gourmet, natural food stores, retail stores, convenience stores and restaurants nationwide and select international markets. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil's Root Beer product line, and a top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched Reed's Culture Club Kombucha line of organic live beverages. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams. In 2009, Reed's started producing private label natural beverages for select national chains.

For more information about Reed's, please visit the Company's website at: or call 800-99-REEDS.
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Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-K and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.